WooBool Restaurant Makes Its Official China Market Entry at SIAL Shanghai 2026

WooBool Restaurant, the instant udon brand operated by TIGER Co., Ltd., is making its first-ever appearance at SIAL Shanghai 2026 — marking the brand's official entry into the Chinese market.

Co-founded by Lee Jang-woo, one of Korea's most beloved actors who participates directly in product R&D, WooBool Restaurant has built a reputation for delivering authentic Korean udon with the convenience modern consumers demand.

The brand's signature ready-to-eat udon has become the No.1 selling product in its category at both Costco Korea and 7-Eleven Korea, repeatedly selling out and going viral on Korean social media.

Beyond its strong domestic performance, WooBool Restaurant is already exported to 10 countries including the United States, Canada, Australia, New Zealand, and Taiwan.

The brand holds HACCP, FSSC 22000, and US FDA certifications, ensuring globally trusted food safety standards.

At SIAL Shanghai 2026, WooBool Restaurant presents its signature instant udon (221.5g), an entry for the SIAL Innovation Award (Registration #30397). Visitors can taste the product live and meet the team at the Korea Pavilion, Booth E1 E015.

"China is the market we have been preparing for," said the company. "SIAL Shanghai is where we introduce the taste that Korean consumers already chose as No.1 — and where we begin our journey with Chinese partners and consumers."

We warmly invite buyers, distributors, and media to visit Booth E1 E015.