Chengbaozhuang Q-Bar is a fruit flavored gummy candy that emphasizes nostalgia. Inspired by classic childhood snacks, it features a sour and sweet taste and a brushed experience. Its target audience is nostalgic people born in the 1980s and 1990s, as well as young consumers.

It is a fun filled candy with an edible candy outer layer and a juice filling inside, perfectly restoring the natural flavor of fruits. It covers various flavors such as mango, green grape, peach, etc., and is positioned as a "popular children's candy".