椰炭口香糖作为一种结合了「活性炭清洁」概念和传统口香糖功能的产品，其目标消费群体的划分需从健康需求、生活方式、消费心理三个维度切入。 清洁口腔 物理清洁：口香糖在咀嚼过程中，能帮助去除食物残渣和部分软垢，减少口腔内细菌滋生 促进唾液分泌：咀嚼椰炭口香糖能刺激唾液腺分泌更多唾液，进一步清洁口腔，保持口腔湿润，有助于预防口腔干燥引起的不适和问题。 改善口气 吸附异味：椰炭具有吸附性，可吸附口腔中的异味分子，能在一定程度上减轻因食物残留、细菌分解等原因产生的口臭，使口气更清新。 健康解压 缓解压力：咀嚼口香糖的行为本身可以在一定程度上帮助人们放松，释放压力和焦虑情绪，在工作或学习压力大时，咀嚼口香糖能让人获得一定的舒缓。

As a product with the concept of "activated carbon cleaning" and the function of traditional chewing gum, the target consumer group of coconut charcoal chewing gum is health needs, lifestyle, consumption psychology, etc. Clean the mouth Physical cleaning: In the process of chewing, it can help remove food residues and some soft deposits, reducing the growth of bacteria in the mouth. Promote saliva secretion: Chewing gum can stimulate salivary glands to secrete more saliva, further clean the mouth, and prevent discomfort and problems caused by dry mouth. Improve breath Adsorption of unpleasant odor: Coconut charcoal has adsorption properties, which can adsorb unpleasant odor molecules in the mouth, and can alleviate halitosis caused by food residues, bacterial decomposition, etc., and make the breath fresher. Healthy stress relief Relieve stress: Chewing gum itself helps people relax to some extent, release stress and anxiety, and can give people some relief.