徽悦臭鳜鱼，源自安徽黄山，是徽菜标志性美食“臭鳜鱼”的匠心之作，也是黄山市珍味坊食品有限公司旗下核心品牌。作为市级非物质文化遗产“徽州臭鳜鱼制作技艺”的传承单位，徽悦以“守拙创新”为理念，让百年徽味在标准化、现代化生产中焕发新生，成为臭鳜鱼品类的标杆品牌。 一、“新奇特”差异化亮点 工艺之“新”，品质之稳。徽悦打破传统作坊式腌制的局限，依托企业13000㎡标准化无菌净化车间，执行高于国标的生产标准，实现从原料到成品的全链条管控。严选佛山活鱼为原料，每批次均通过第三方检测，搭配低盐控温发酵技术，既保留了臭鳜鱼的独特风味，又解决了传统产品盐分高、品质不稳定的痛点，让每一条鱼的肉质都蒜瓣分明、鲜醇不腥。同时，产品采用免洗免腌的预制形态，开袋即可烹饪，适配家庭餐桌、餐饮门店、露营场景等多元消费需求，让非遗美食轻松走进现代生活。 风味之“奇”，文化之韵。臭鳜鱼是徽菜中极具代表性的“闻臭吃香”美食，徽悦臭鳜鱼更是将这一特色发挥到极致。经过非遗技艺腌制的鳜鱼，闻起来带有淡淡的发酵清香，烹饪后肉质紧实弹牙，汤汁浓郁鲜香，是徽州饮食文化的活态载体。作为CCTV17、安徽电视台专题报道的徽味名

Huiyue Stinky Mandarin Fish is the core brand of Huangshan Zhenweifang Food Co., Ltd., an Anhui Time-honored Brand and a heritage product of municipal intangible cultural heritage. We adhere to ancient fermentation craftsmanship and select high-quality live fish raw materials, with every batch inspected by a third party. Produced in sterile standardized workshops, its quality exceeds national standards. The fish features firm, distinct garlic-clove-like flesh with rich and savory flavor, certified as a specialty dish by the China Cuisine Association. Ready-to-cook without washing or pickling, it suits household and catering channels. Popular nationwide all year round, it ranks among the top e-commerce sellers of freshwater fish for years and has been reported by mainstream media. It stands as a benchmark Huizhou-style prepared dish with profound cultural heritage and great market potential.